Michael Cambridge
Planning a Trip to Switzerland? Here’s our list of top tourist places to visit in Switzerland.
The size of Switzerland is inversely proportional to its tourism potential. Nestled in the heart of Europe, this small yet incredibly diverse country is a haven for nature lovers, history enthusiasts, and those looking to experience a perfect blend of modernity and tradition. Soaring Alpine peaks, shimmering lakes, ancient castles, world-class ski resorts, and a culture of precision and hospitality — Switzerland promises a unique experience at every turn.
Whether you’re drawn by the thrill of hiking in the Alps, cruising through pristine lakes, wandering cobbled streets, or indulging in world-renowned chocolates and cheeses, Switzerland will not disappoint. As 2025 unfolds, it’s the perfect time to explore this gem of a country.
Let’s explore the 10 best tourist places to visit in Switzerland in 2025!
1. Zurich – The Cosmopolitan Heart
Switzerland’s largest city, Zurich, is a perfect blend of history, culture, and contemporary life. Often mistaken for the capital, Zurich is the financial powerhouse of the country but also a hotspot for art, fashion, and nightlife.
In 2025, Zurich continues to impress with its clean streets, efficient transport, and a vibrant urban scene. Take a walk through the Old Town (Altstadt), visit the Kunsthaus Zürich (art museum), and enjoy a scenic cruise on Lake Zurich. Don’t miss Bahnhofstrasse, one of the world’s most exclusive shopping avenues.
Must-Do in 2025: Visit the Lindt Home of Chocolate for an immersive chocolate-tasting experience with state-of-the-art interactive exhibitions.
2. Geneva – The Global City
Known for its international flair, Geneva is home to the United Nations’ European headquarters and countless other global organizations. Set on the shores of Lake Geneva with Mont Blanc in the backdrop, this city is a symbol of peace and diplomacy.
Geneva is ideal for travelers who enjoy cultural diversity, gourmet dining, and historical museums. Visit the iconic Jet d’Eau, the Patek Philippe Museum, and take a boat ride on Lake Geneva to explore the nearby towns of Montreux and Lausanne.
Must-Do in 2025: Stop by the CERN Science Gateway, which has expanded in 2025, offering visitors insights into groundbreaking physics research.
3. Interlaken – Gateway to the Alps
Tucked between Lake Thun and Lake Brienz, and surrounded by mountains, Interlaken is a paradise for thrill-seekers and nature lovers. It’s one of Switzerland’s most visited destinations and rightly so — from paragliding and skydiving to serene lake cruises and alpine hikes, Interlaken has it all.
Interlaken is also the gateway to the famous Jungfrau Region, which includes the towns of Grindelwald, Lauterbrunnen, and Wengen. Don’t miss the Jungfraujoch – “Top of Europe” – where a train takes you to one of the highest railway stations in Europe.
Must-Do in 2025: Try the newly enhanced Harder Kulm panoramic platform, offering augmented-reality telescopes for an interactive view of the Alps.
4. Lucerne – Lakeside Charm with Alpine Views
Lucerne is the quintessential Swiss town with its cobblestone streets, covered wooden bridges, and medieval architecture. Situated by Lake Lucerne and surrounded by mountains like Mount Pilatus and Mount Rigi, it is breathtakingly beautiful.
Walk across the Kapellbrücke (Chapel Bridge), visit the Lion Monument, and take a lake cruise or mountain excursion. Lucerne is also famous for its music festivals and cultural events throughout the year.
Must-Do in 2025: Hop aboard the world’s first solar-powered lake cruise that operates on Lake Lucerne with zero emissions.
5. Zermatt – Home of the Matterhorn
If there’s one mountain that symbolizes Switzerland, it’s the Matterhorn. The charming alpine town of Zermatt lies at its base and is a dream come true for mountaineers and skiers.
Zermatt is car-free, preserving its pristine environment. You can enjoy year-round skiing, hiking trails, and the spectacular Gornergrat Railway, which offers panoramic views of the Matterhorn.
Must-Do in 2025: Visit the newly opened Matterhorn Alpine Museum featuring augmented reality exhibits on the first summit attempts.
6. Bern – The Historic Capital
Switzerland’s capital, Bern, is often overlooked but is one of the most charming cities in Europe. Its medieval Old Town is a UNESCO World Heritage Site, filled with cobbled streets, arcades, fountains, and a rich history.
Visit the Zytglogge (Clock Tower), the Federal Palace, and the Bear Park. Bern also offers vibrant markets, beautiful river views, and top-notch museums like the Zentrum Paul Klee.
Must-Do in 2025: Explore the expanded Einstein Museum, which now includes immersive VR experiences of his time in Bern.
7. Basel – Cultural Capital of Switzerland
Nestled on the borders of France and Germany, Basel is a city where cultures blend seamlessly. It’s known for its rich art scene, with over 40 museums, including the Kunstmuseum and Fondation Beyeler.
The city also hosts Art Basel, one of the world’s most prestigious contemporary art fairs. Stroll through its vibrant Old Town, enjoy a swim in the Rhine during summer, and explore architectural gems by renowned designers.
Must-Do in 2025: Time your visit with Art Basel 2025, expected to be the biggest edition yet with immersive digital art installations.
8. Lugano – Mediterranean Flair in Switzerland
Located in the Italian-speaking canton of Ticino, Lugano offers a taste of Italy in Switzerland. Surrounded by mountains and sitting on the banks of Lake Lugano, this city boasts palm-lined promenades, quaint piazzas, and delicious Italian cuisine.
Lugano is perfect for a relaxed yet culturally rich getaway. Visit the Parco Ciani, ride the funicular up Monte Brè, or explore local vineyards.
Must-Do in 2025: Enjoy the Lugano Arte e Cultura (LAC) center’s new multimedia exhibitions showcasing Italian-Swiss art and history.
9. Montreux – The Jazz Capital
Montreux, located on the shores of Lake Geneva, is world-famous for the Montreux Jazz Festival, which attracts top global talent every July. This scenic town has inspired artists like Freddie Mercury, whose statue stands by the lake.
With its mild climate and Mediterranean feel, Montreux offers stunning lake views, vineyards, and the nearby Chillon Castle, one of Switzerland’s best-preserved medieval castles.
Must-Do in 2025: Book early for the Montreux Jazz Festival 2025, featuring AI-enhanced soundscapes and performances blending music and technology.
10. Lausanne – Olympic and Vibrant
Just a short train ride from Geneva, Lausanne is a lively university city perched above Lake Geneva. It’s home to the International Olympic Committee and the Olympic Museum, a must-visit for sports fans.
The city’s steep streets lead you through charming neighborhoods, impressive cathedrals, and buzzing nightlife spots. Lausanne also offers access to the Lavaux Vineyards, a UNESCO World Heritage Site.
Must-Do in 2025: Visit the Olympic Museum’s new interactive exhibits showcasing Paris 2024 highlights and future Olympic innovations.
GIPHY App Key not set. Please check settings